Every organization has customers. Sometimes they are internal, but most often they are external, and vital not only to the current state of the organization, but its future.

Customer service management with a focus on rules and procedures can be harmful to your brand and to customer loyalty. Service team leaders who inspire and lead by example create enthusiasm by engaging employees and increasing commitment to exceptional outcomes. When employees understand how essential they are to successful customer relationships, the team will develop higher levels of customer satisfaction and brand loyalty.

This course provides the rationale and specific strategies for differentiation through customer service. Lesson topics include the critical steps in customer interaction, the 8 commandments of professional service, building customers for life and taking personal responsibility.