What We Do

Using technology to provide education is not new, novel, or particularly difficult. What many workplace programs miss are the answers to the essential questions: “What do we want them to learn/be able to do?” and “How will we know they know/can do it?” The answers lie in effective, science-based instructional design.

At Qumark, that is our specialty. We employ experts in the field of education and have worked with educators across the United States and Canada to deliver effective professional development through the use of technology for over 15 years. We work with our clients to establish clear and purposeful learning objectives (“What they will be able to do”), link content to prior knowledge, use formative and summative assessment, and accurately report outcomes. There are literally hundreds if not thousands of courses at every level including reputable post-secondary institutions that are based on the preaching of charismatic individuals (“You can be like me”), the intuition/best guesses of organizational leaders (“This should work, so why doesn’t it?”), and the experiences of individuals who have not worked in the same culture, with the same supports and barriers, as the learners.

This was very well described more than 50 years ago, yet persists today.

“Too much of the structure of educational technology is built upon the sand of relativism, rather than the rock of science. When winds of new paradigms blow and the sands of old paradigms shift; then the structure of educational technology slides toward the sea of pseudo-science and mythology.”
(Merrill et al., 1966)

If you want real value for the money you spend on workplace training and education, contact us for a no-risk conversation about your needs. If we can’t help, we probably know someone who can.

Empowering our Partners & Clients

Qumark Global Business Solutions Inc., provides content authoring, digital publishing and custom information solutions and services in the fields of K-12 education, business, health care and public service including cultural heritage and charitable organizations. We specialize in professional development for leaders and educators including school administrators, principals, teachers and paraeducators in the K-12 education system, and retail and sales training for business. Through our strategic partners, we provide medical clinic website services and medical informatics in the USA and Canada.